Insurer Direct Line has launched a new app named Shotgun – to reward drivers aged 17-25 for safe driving.
The app, to be downloaded to a smart phone, uses GPS technology to track routes and monitor speed and braking. Elements of the user’s driving will be rated and users can earn points to trade with brands such as Pizza Express, Starbucks, and Virgin. It will track up to 1,000 miles worth of your driving – typically about 6 months on the road.
Direct Line have elected to take action following their own stats showing that one 17-19 year old is killed on British roads every week, and that 1 in 4 young drivers will crash within their first year of driving. However, they are keen to differentiate the product from their usual insurance offering, and so state this app will be available to all within the age range, regardless of their chosen insurer.
Kerry Chilvers, brands director at Direct Line, said “There are over half a million teenagers on our roads and every week more than seven of them are killed or suffer life-changing injuries. These are figures we have to change. We want Shotgun to act as a new driver’s personal wingman beside them, to support them through those important first 1,000 miles of driving.”
Do you think the incentive of freebies will be motivation enough to slow down and drive more cautiously – or will it just mean more eyes on phones? Let us know in the comments below, or on Twitter!
Author Lex Barber