Sharing is the new buying

It’s official – sharing is mainstream.  Most sharing – including car-sharing, is motivated by practical advantages and the obvious incentive of saving money but in 2014 it is becoming an everyday occurrence that people are doing without even realising it.  The industry is expected to double in the next 12 months and companies that embrace it will win loyal customers and increase market share.  US-based Crowd Companies and Vision Critical have produced a fascinating 30 page report aimed at encouraging businesses to seek out opportunities within the sharing economy by clearly demonstrating the global appetite for sharing.  This infographic summarises their findings but you can read the whole report here.