It is no secret that the world as we know it is in a constant state of change. The challenge with this growing and ever changing world that we live in is staying current and fresh.
The majority of brands modify their look as time moves on, to ensure they stay up-to-date and flexible enough to work across all channels.
Liftshare is no different.
As we continue to grow year on year, creating a sense of brand unity and staying relevant is important.
As a consequence today is an exciting day for us. We are thrilled to launch our new Liftshare brand identity. Our values and ethos remain the same, but our logo, strapline and fonts have all changed, and our brand colours have been refreshed.
Obviously we’re biased, but we love the fresh & dynamic new look! The logo conceals the message “I share” and even has a hint of a smile hidden in there – which underlines how much happiness we see sharing bring.
As the largest car-sharing network in the UK, we wanted to reflect our vibrant and fun personality, whilst being clear about what we do so well – enabling people to travel together.
So from today you’ll see the new Liftshare logo on all our sites and other communication materials. No doubt it’ll soon be so familiar to you, it’ll feel like the old friend that we are!