Over the past 6 months, we’ve really been able to expand the way in which myPTP can be used.
We now have the ability to use Google places via the 1:1 search which means that we’re able to do searches based on locations, rather than knowing the exact postcode, making it much easier for face-to-face delivery. Using Google places also means that we open up the opportunity to use myPTP outside of Britain. This functionality will be going live in July.
As a result of client feedback, we’ve also further improved our parameters and the suggestions that are coming through to myPTP are better than ever. We’re now seeing an average modal shift of 17% – and this is from a significant survey response rate; the best modal shift result reached over 26%.
We’ve also worked at improving the usability of our website and can provide training videos, delivery timelines tailored to you and bespoke myPTP events, where we can arrange all of the marketing materials for your project delivery. We have many training documents available about achieving sustainable behavioural change as a result of our learnings from our myPTP projects across the country and would be keen to share with you about their successes.
And now there’s a completely new use for the tool too …
By using the vast amount of information that myPTP collates in order to create a plan, we’re now able to offer ‘myPTP scoping’.
This exercise can describe the sorts of transport options available to your staff force, helping you to identify which modes would be best to promote to staff and providing you with the evidence needed to speak to local public transport providers about improving access to your site.
This can be used for understanding how introducing flexible working policy may affect your staff, deciding about a location of an office move, and how you should change your parking/permit policy in order to achieve effective results whilst ensuring staff feel supported with suitable alternatives.
As a result of the depth of information myPTP can provide through ‘scoping’ we have embarked upon a pioneering research project with the University of Aberdeen assessing how Liftsharing has a role to play in improving accessibility to locations.
The team have been able to create from scratch an accessibility mapping tool that compares the relative accessibility of a site by walking, cycling, public transport, driving alone and liftsharing. This allows you to identify areas with poor accessibility and assess how it may vary at different times of day. This can help you understand more about your surrounding area and which locations may have residents that have better access than others to certain forms of transport. For example, you would be able to clearly see which areas lie outside of a 30 minute, 40 minute, and 50 minute etc. journey from your site via public transport, helping you to identify who would (or would not) be eligible for a parking permit (as some hospitals have in their parking policies for example).
What may be of particular interest is that we are able to create a chloropeth map that compares liftsharing options with public transport options to show you areas where accessibility is better by either public transport or by Liftshare. Again, this helps show you which areas need more investment than others, helping you get the most out of your projects.
We are also able to overlay on these maps the home postcodes of your staff members, so you can quickly identify groups of colleagues that would be better suited to certain forms of transport to your site.
If you would like more information - please get in touch and email firstname.lastname@example.org or call 01603 389321 and speak to Kate
Author Jonathan Scutt
Car share for less with Liftshare, the UK’s biggest sharing economy site!