SEAT and Cosmopolitan launch ‘most feminine car ever’

A 2 year design partnership between Spanish car manufacturer SEAT and international fashion magazine Cosmopolitan has come to a head as they’ve revealed their new jointly-designed ‘car for women’; the SEAT Mii.

Launched in time to drive down the runway at London Fashion Week, the car’s design was crowdsourced from focus groups and surveys conducted with Cosmopolitan readers across the globe, with Cosmo’s own design team adding in some accents and accessories thereafter.

However, the finished product has been widely mocked on social media.

The car, which comes in 3 or 5 door, is available for pre-order now. It’s available in two colours – purple or white – and has a whole host of ‘feminine’ features, including:

  • Lights designed to look as though they’re wearing eyeliner
  • Mirrors in all sun visors
  • A handbag hook
  • Gem detailing in the dashboard design
  • Jewelled wheels
  • A panoramic sunroof
  • Smart connectivity for on-the-go interactivity.

Susanne Franz, SEAT’s global marketing director, said that the new model was the brand’s ‘most feminine car’ ever and ‘a tribute to the modern woman’. Unfortunately, it seems a good chunk of Twitter disagrees:

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What do you think? Is this car an accurate representation of ‘what women want’ when it comes to driving.. or is this a serious PR blunder? Tweet us your thoughts at @Liftshare, or write in the comments below!

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Author Lex Barber

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