Top 8 quotes from the Ouishare fest 2015

It has now been just over two weeks since I was at the Ouishare Love party sharing dance moves with the likes of Alex Stephany, who certainly did not spend the night ‘just parked’ in one of the Cabaret Sauvage’s old-fashioned booths. Many of the Ouishare Fest’s attendees had on that last night redefined the function of the cabaret from a venue to discuss how sharing could be a means to progress, to a venue where sharing was simply a natural means of enjoying life.

The three day conference focused on the sharing economy now feels like a blur of provocative questions, inspiring opportunities and exciting acquaintances. One of these acquaintances was quick to warn me that I should not expect any other conference to ever be half as much fun.

I’m tempted to wax lyrical about the thought leaders I met, as well as the thought streams they led, but one of the things I learnt at the fest is the importance of simplicity and convenience. So I’ll try and put this advice into practice by listing only my top quotes of the fest. I’ve also written a second blog listing my top moments of the fest.


Top 8 quotes:

  1. “Loneliness has reached epidemic proportions” – Arun Sundararajan (NYU)

I often feel that increasingly alarming levels of loneliness amongst both older and younger generations are not being effectively addressed. It has become apparent that our increased connectivity is not synonymous with reduced loneliness. Strangely, it sometimes seems that technological innovations are instead propagating loneliness and depression.

Loneliness is an epidemic that will probably need to be addressed using various different approaches. But I’m curious and optimistic about how the sharing economy could help alleviate the problem both by making it easier to meet new people in real life, and by changing our attitude to connecting with ‘strangers’.


  1. “We need to think less NIMBY (Not In My Back Yard), and more SWIMBY (Something Wonderful In My Back Yard)” – Rob Hopkins (Transition Network).

I like this quote because I’m interested in how we are often averse to change. One of the sharing economy’s biggest challenges is getting people thinking more positively about sharing their belongings with others.

Take car sharing as an example. If everyone could have more of a SWIMBY mentality, we’d all be car sharing more, thus reducing road congestion and CO2 emissions. Less CO2 emissions would also mean less polluted back yards to enjoy.


  1. “We know nothing about most the people around us, yet there is always a chance they could be hugely valuable to us” – Scott Heiferman (Meetup).

In his talk ‘The Future is Community’, Scott made a very hard hitting point about how we have people around us almost all of the time, and yet constantly miss out on the value that could result from connecting with these people.

On a busy London bus it is quite possible that you could find someone to date, someone to Liftshare with, someone to start a business with and someone to learn French from. Currently most of us only find someone to be annoyed by. Platforms like Meetup are doing great things for those looking to induce ‘serendipity’.


  1. “We should not overlook the incredible value and impact of the voluntary sector within the sharing economy” – Ali Clabburn (Liftshare).

In his talk exploring how we can encourage a ‘pure’ sharing economy, Ali provided a sobering reminder that the there is a wide spectrum of different types of sharing platforms, with some encouraging altruism and selflessness more than others. He also stressed how this spectrum is far from trivial, and that praise does not always seem suitably distributed amongst platforms.

We are excited by the fact that the sharing economy is going to be worth £9bn in UK by 2025, yet the fact that volunteer activity is already worth £100-£200 billion to the UK economy suggests that platforms such as Streetbank and  GoodGym should be discussed more widely than platforms like Airbnb and TaskRabbit.


  1. “We need the collaborative economy to be more evidence based…we need research and practice better connected” – Kathleen Stokes (Nesta).

It is easy for the sharing economy to blow its own trumpet and justify all its actions and profits because of the vast amount of social, economic and environmental ‘good’ it is supposedly resulting in. This is in spite of the fact that there has until now been very little thorough, unbiased research into the impact of different sharing platforms.

Many have raised concerns that it is not those in need who are currently benefiting from ‘sharing’ platforms, and it may be that having research and practice better connected could help give these claims enough weight to suitably determine the reputation and regulation of the sharing economy.


  1. “The design of sharing platforms defines how we think and value, but the way we design is also determined by our social norms and values” – Oscar Barda (la Gaîté lyrique).

This is a quote from my favourite panel discussion of the whole fest: ‘Is cooperation a matter of culture, design or nature?’ (I’ve tried to explore this question myself in my blog ‘Are the Frogs better sharers than Les Rosbifs’ – Please give it a read!)

In this stirring debate, Oscar reminded us of the age old chicken and egg problem, but he powerfully applied it to the context of the sharing economy. His point made me nervous. It reminded me that most sharing economy platforms are getting monetary incentives designed into them, thus leading people to feel that it is normal to expect to ‘gain’ by sharing. We are now also increasingly incorporating reputation systems into platforms, thus perhaps inadvertently suggesting that trust should be conditional on a pre-existing reputation. But “wouldn’t it be nice if we could trust because we do, not just because someone has a five star rating” (I think these were Charles Eisenstein’s words).


  1. “People reward trust and generosity. This is because the sharing is not faceless” – Jim Pickell (HomeExchange).

Jim gave a brilliant talk addressing the various myths associated to the sharing economy. One of the myths he addressed was whether the sharing economy encourages free-riding.

Jim asserted that this myth was false, and that he had found the opposite to be true. He explained that this was thanks to the fact that sharing occurs between individuals rather than faceless entities, making it easier for us to empathise, and guilt-tripping us out of abusing trust and generosity.


  1. “Can we expect people to value sharing economy platforms where there is more friction, but also more connectedness, or are people going to shift to platforms that provide services faster?” – Francesca Pick (Ouishare).

This quote does not come from a speaker but rather a moderator (and in fact the person whose thesis is responsible for my sustained interest in the sharing economy). I think it is important because it questions whether the sharing economy will lose its social character as platforms seek to provide a more convenient and seamless service for peers to transact through. Indeed many platforms like Airbnb and easyCar Club are now making it easier for you to book a room or rent a car without ever having to meet or speak to their owners. Is this really an improvement if we value human connectedness?

My experience of the Ouishare Fest was very special. Those three days and will stay in my memory for a long time, and I hope that the things I learnt will guide my thoughts and choices for an equally long time. A huge thank you to Ouishare for organising it.

Lucie (@LucieBoyle)


Author Lucie Boyle


11 responses to “Top 8 quotes from the Ouishare fest 2015

  1. LucieBoyle I dont think it was my favorite of my quotes but I’m sure glad I wasn’t percieved as “that iidiot that talks about games” ^^

  2. Lovely post Lucie – a very nice range of quotes which to my mind capture a good range of discussion points across the “sharing economy” spectrum. Some initial thoughts (since you asked!):

    Quote 1: Do you remember the song Eleanor Rigby? I’m struck more and more these days about whether loneliness is this growing epidemic, or if it always was there, but by being connected  we’re seeing it more and more. Isn’t there some saying or other about acceptance being the first step to recovery???

    Quote 2: Heard this quote at another talk recently and couldn’t agree more. Brings to mind that a lot of sharing economy initiatives need slightly more inspiring PR – too often they seem to preach to the converted (that might be unfair though)…

    Quote 3: I wonder what the impact would be of us all flipping this quote and wondering how valuable we are to the people around us? Considering most of the people I know are ravaged by insecurity(!) maybe we should be focusing on getting people to understand just how much they have to share with people, rather than what they can gain from others?

    Quote 4: I love GoodGym and StreetBank, but the billions in the VCS probably come more from community centres and small “traditional” charities that have been going for ages. Getting them into a game they often feel excluded from is a big issue for me.

    Quote 5: 100% disagree. All the evidence suggests that the wine I drink, the fast food I consume and the TV I watch is rotting me, but I do it anyway. You don’t need evidence to get people to believe (unfortunately)…

    Quote 6: hmm… that thing about the 5 star ratings caught my eye. Do any of us “trust just because we do”? and if we did I’d be wary of this. The 5 star rating is just a different version of a recommendation from a friend who we’ve come to trust through experience. By no means a better version, but I guess a scaleable version? Dunno, thinking about this one…

    Quote 7: Agreed. I’m a massive believer that sharing is a very personal experience, and where this trust is abused, self-regulation kicks in very quickly and in quite a draconian way from what I’ve seen in village communities.

    Quote 8: I think (for what it is worth) that where the human connection is lost from a sharing service, people will lose interest and look elsewhere, either to a more professional service for speed, or a more rough and ready platfrom that brings people together. The “users” themselves will demand more rather than the platforms shaping fully fledged humans into sharing automatons!!

    Sorry for the long reply!!

  3. LucieBoyle tess_riley richarddent Really interesting Lucie. Thanks for sharing. Dumped some comments/thoughts on the blogpost!

  4. idlehands12 Thanks Alex! Hope to catch you at GoodGym Wednesday. First time I can go in ages, so I’ll be a bit rusty!

  5. LucieBoyle Cool. See you on Wednesday. You’ll be fine! No doubt i’ll bend/bore your ear on sharing economy related musings!!

  6. Thanks so much for this! Really interesting points! Your comments on points 1,3 and 6 really got me thinking…

    I think you are totally right about your point on quote 1. It seems that half the reason that younger people are often lonely is because we are more connected, so we think that we should therefore always be connected. Networks like Facebook give us the impression that being solitary is bad, but if we became more comfortable with being solitary, we would probably feel less lonely. This being said, I’m not sure this applies to our increasingly lonely ageing population.

    I also totally agree with your point regarding quote 3. I love the idea of sharing platforms (like Streetbank) where people can share skills, but it is difficult for skill sharing to gain momentum partly because people are not confident in their own ‘skills’, nor do they always perceive that there are billions of valuable things that they can do for others that do require you to be particularly skilled (just  motivated), like helping carry the shopping home for example.

    Lastly, your point regarding quote 6 has got me re-thinking my stand on that one… I guess you’re right that star ratings are just a scaled version of recommendations from friends. I still seems to me that some cultures are generally more trusting than others however.

    Hope all is well in Camden Council. Look forward to catching you on Wednesday!

  7. LucieBoyle Who is AliClabburn digitalarun heif and KathleenStokes anyway? They said quite good things…

  8. LucieBoyle it’s in my hootsuite ready be puked out later 😉 (I always like to be last with hot topics)

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