Bicester Village sells a smart idea to its staff

Bicester Village? You may think of designer shopping brands such as Gucci and Ralph Lauren, but in October it was all about car-sharing!

Hundreds of organisations around the UK were promoting liftshare Week to their staff from 1-5 October.  At Bicester Village, staff were met as they arrived in the car park and encouraged to register their journeys and see who else was going their way.

With extra incentives to give car-sharing a try, such as priority parking for staff who drive together, car wash vouchers and a prize draw, 50 new members were signed up to their liftshare scheme in just two mornings!

Bicester Village’s liftshare scheme manager, Lucy Sullivan, said: “As well as being eco-friendly, car-sharing is a great way to be sociable. We would really encourage other organisations to promote lift-sharing to their staff. Everyone here have been very supportive – it was a really successful two mornings and we had a lot of fun too!”

Next year, we hope to see even more organisations get involved in liftshare Week (7-11 October 2013)! If you’d like to be kept posted, please drop a line to Cecilia.

Author liftshare


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